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ZOOM PRINTING PRESENTS
DEC
7
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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A Message from Glenn MacIntosh
The Way I See It
 

Don’t Let Negativity Sink Your Ship

Ships do not sink because of the water around them. Ships sink because of the water that gets into them. Don’t let what’s happening around you get inside you and weigh you down.

Here’s the way I see it: Steve Maraboli said it best: “Let go of the people who dull your shine, poison your spirit, and bring you drama. Cancel your subscription to their issues.”

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Idea
Idea of the Week
How to Rebrand Your Business in 7 Steps

Is your business image stuck in a rut? 

If you have the same branding that you’ve always had, and now you’re wondering why it’s not as effective as it was previously, it might be time to rebrand your business.

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Customers gravitate to what’s new, innovative, and exciting, and the same old things don’t work indefinitely. It might be time to reposition yourself in the minds of your customers with a new name. 

Here are a few steps to help you prepare.

  • Do research in your archives first. Make a timeline of what logos and slogans your company has used in the past.
  • Determine who the customer used to be. Make a list, starting with the very beginning of your business until now.
  • Have a market analysis done to find out how people see you right now. You’ll get honest answers that you normally can’t get by asking them.
  • Analyze what you are currently using: color, font, graphics, and more. This will help you determine how to change your current marketing plan.

Once you’ve done your research, you can change your image by coming up with a new name… the perfect way to rebrand. It will stir up excitement for your company in the minds of current customers and will cause prospective customers to take notice.

7 Steps to Business Rebranding

Here are seven steps to help you get started with your rebranding. 

1. Pick a name that describes your business.

 Try using something that represents what you offer and include part of that word with the new name. Think American Airlines or Burger King.

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2. Use an acronym. 

Use the first letters in several words to represent your business but keep it easy to remember. Think KFC for Kentucky Fried Chicken.

If this doesn’t appeal to you, try putting two parts of words together, such as FedEx. Instead of saying Federal Express, they shortened it but used enough of the words that it resonated with people.  

3. Be creative by using something that doesn’t even relate. 

Pick a color or a name that you like that evokes the feeling you’re trying to convey.

Think Orange Theory Fitness or Brown for UPS.

4. Use a neologism. 

Make up a word if you can’t find one that represents your company. Or maybe find a word that you want to spell phonetically or try a silly word. If it feels right, use it. 

5. Try onomatopoeia. 

Use a word that sounds like something your company offers. For example, the Schweppes name makes the sound that its carbonized beverage makes when opening it.

6. Use another language. 

Hunt for a word in another language that sounds good and has a positive image. (Make sure you research its true meaning, so you don’t evoke a negative image.)

7. Try incorporating your own name. 

It sounds simple, but sometimes it’s the best idea.

Think Disney or Cadbury. 

All About You!

Once you have created your new name, your marketing materials will need to be updated. Make sure your logo is up to date, as are the colors you use, and your tagline. For more information on rebranding, check out the book below or give us call!

See more great ideas like this!
Click here to visit the Zoom Printing - Ideas Collection.
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MARKETING
Marketing Tip
Google Trends
TRENDING TOPICS ON GOOGLE SEARCH

Google Trends is a Google-powered tool that shows trending topics on Google Search.

Here are a few ways to use Google Trends for your business’ market research and content ideas.

  • View trends over time and see what has been popular previously and what is popular now.

  • Compare your brand with competitors. If they are growing at a faster rate than you, start analyzing their marketing efforts to understand how you can improve.

  • Discover popular SEO keywords, and see “related queries” and other keywords that are trending.

  • Discover topics that people are searching for and use them for inspiration for future content.

  • If you are looking to expand a niche product line, find inspiration for similar products that people may be interested in.

  • Communicate with commonly searched terms. For example, you may be targeting “men’s shoes,” and a search could reveal that users prefer the term “men’s sneakers.”

  • Search by location to target local keyword trends to find regions and subregions where your products or services are popular.

If you’d like help promoting your business in print, our experienced team is here to help! Check out our website to see the products we offer or let us know if you’d like to see samples of popular products.

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Uncommon Product
Pet Rescue Stickers
ALERT EMERGENCY RESPONDERS ABOUT PETS IN YOUR HOME

Animal lovers will agree that pets are family, too. In the unfortunate case of an emergency, pet rescue stickers can alert emergency responders about how many dogs, cats, birds, etc., are inside a home. Pet rescue stickers can be applied to entry doors, windows, and more.

Pet rescue stickers can also be reassuring for elderly pet owners who live alone. If anything happens to the pet owner, the pet rescue stickers will make others aware of their pet(s) to locate and care for them.

Pet rescue stickers can be an invaluable tool that offers peace of mind for many pet owners. They are also a thoughtful and inexpensive gift that veterinarians can provide as a creative addition to holiday or pet birthday cards, as well as new patient welcome packets.

If you’d like a quote for pet rescue stickers, give us a call today.

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Tech Tip
Copy Visible Cells in Excel
COPY/PASTE EXCEL DOCS WITHOUT HIDDEN CELLS

When you copy information in Microsoft Excel that contains hidden cells, the content from the hidden cells will display by default when you paste them into a new document. If you’ve ever spent a considerable amount of time cleaning up an Excel document by hiding irrelevant information, and wanted to copy/paste a “clean” versionwithout including the hidden cells, here’s how:

To copy the visible cells:

  • Start by selecting the range of cells you want to copy and paste.

  • Go to Home>Find & Select>Go To Special.

  • Choose “Visible Cells Only” and click OK.

  • With the cells still selected, copy the text (Ctrl+C on Windows, Command+C on Mac).

  • Then open the document where you want to add it and Paste (Ctrl+V on Windows or Command+V on Mac). You should then see only the visible cells from your previous selection.

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Fun
Fun@Work

Spotlight Recipe

These Thin & Crispy Chocolate Chip Cookies are sure to be "Aces"!

Did You Know?

Did you know that Lincoln Logs were invented by Frank Lloyd Wright’s son, John, who was inspired by...

Printing Quiz

When your printer mentions a product made from soybeans, what they really mean is:

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